Sony continues to push the limits of display innovation and technology with the introduction of two new BRAVIA® flat-panel LCD high-definition televisions appealing to the hard-core home theater enthusiast and design-conscious consumer alike. The BRAVIA KDL-52XBR7 LCD TV features 240Hz high frame rate technology, delivering exceptional motion detail in movies, sports and video games. Meanwhile, the BRAVIA KLV-40ZX1M LCD monitor features a revolutionary slim design measuring just 9.9mm, or about the thickness of a Compact Disc jewel case.